Julius Caesar Group Project

Julius Caesar Group Project: Analyzing Diction on Marc Antony’s Speech 1. Overall I would classify Marc Antony’s speech as largely monosyllabic as a whole in length. This took a much longer time to decide than it did of Brutus’ speech, this could be that Antony is a smarter and nobler person or that it’s just how Julius Caesar constructed the speech to persuade the crowd. One of the lines that demonstrate a great use of one syllable would be â€Å"My heart is in the coffin there with Caesar and I must pause ‘till it come back to me† (Shakespeare, Lines 108-109).This is just one of the many lines that uses a lot of one syllable words but in the end the speech was mainly one syllable in length. 2. Antony’s speech uses a very well use of both techniques of persuading and informing. I felt that there was more use of persuading in his speech than informing but that’s only because they love Antony at the end of the speech. An example o f informing from Antony is, â€Å"I come to bury Caesar not praise him† (Shakespeare, Line 2) Here he is just telling the audience and conspirators that he is just trying to give a simple Funeral.Antony is clever with his words by bluntly saying things and letting the audience’s mind go off and feel that things are correct. It’s not just the Audience that persuades themselves he says, â€Å"Did this in Caesar seem ambitious? † (Shakespeare, Line 92). Giving examples and then asking questions to play with their minds was a very successful tactic of Antony’s. 3. I felt that Antony’s diction was very formal in his speech; unlike Brutus the crowd does not respond in his speech.Antony uses advance word choice, which makes him look more intelligent to the not so intelligent clump of Romans. An excellent example of his formal diction would be, â€Å" So let it be with Caesar. The Noble Brutus hath told you Caesar was ambitious: if it were so, it w as a grievous fault, and grievously hath Caesar answer’d it† (Shakespeare, lines 79-82) the words such as grievous and ambitious show formal diction. Diction like Antony’s override’s Brutus’ speech with repititon which makes their mind believe that â€Å"WOW!This really is impressive and he’s right! † although he does fall short with not letting the audience get in some action of their own opinion. 4. Antony is very wise and really gets people in his speech in Act 3 Scene 2 by using denotative examples and not â€Å"what if† and â€Å"in general† meanings. He not only gives specific examples on how things should be but also on how things shouldn’t be which is genius like of Antony to portray pros and cons. Lines 90 and 91 re perfect examples of specifics he tells us, â€Å"He hath brought many captives home to Tome whose ransoms did the general coffers fill†¦. † (Shakespeare, Line 90-91) Antony uses end less examples but this one stuck out to me most. 5. Going back to specifics, my feelings have not changed, Antony is lousy with specifics that make his speech concrete. Another one of his detailed specific would be from line 93 where he states, â€Å" When the poor have cried, Caesar hath wept:† (Shakespeare, Line 93).Not only is this fact dead one but also it involves pathos and makes Caesar look even better! 6. One of Antony’s tactics also for his great speech was the euphonious tone/ word choice he used. Typically when you use a nice/pleasant tone with people, they will give you what you want. One of the more highlighting parts of the euphonious words was in line 89 where he declares, â€Å"And Brutus is an honourable man. †. Even though Antony disagreed very highly of Brutus and the conspirators he still followed the rule Brutus gave him and used very appreciative words with the crowd. . According to Marc Antony’s diction I do feel that he does achiev e his overall purpose for the crowd to like him, honor Caesar, and strongly hate Brutus and the conspirators. He succeeds this overall purpose by being clever and tricky with his words by speaking against Brutus he falls short by not using as much emotion. The greater part of his speech was most definitely greater than any other part of his speech.

Hiroshima Diary Essay

First of all, I would like to say that you have an overall good paper in my opinion. The first thing that I can suggest is a better hook. My attention wasn’t drawn into the paper. I suggest a quote by a scientist or other survivor, and/or a statistic – something that will make a reader think about the paper more. Another thing that I can recommend is to add a little bit more background on the two narratives, but just very brief (a couple sentences). Also I’d like to point out some things that you could use to improve your thesis. The essay is about â€Å"cause and effect† so it has to be mentioned in your thesis. Also mention the 2 things you will compare between the two stories so the reader has an idea where the paper will be going. Other things I noticed that sounded awkward are the way you used quotes. Introducing quotes is a better strategy than just using the quote as a sentence (paragraph 2) as it gives a better flow and gives a better explanation for your argument. Also in my opinion you could expand more on your analysis of both paragraphs and connect your argument to the thesis and to each other so you have a better evaluation of the discussed topic. There are several other small issues that I found. In paragraph 3 you used a long quote, which is 4+ lines, and it should be in a block format and indented. Also you used very short sentences such as, â€Å"Here are the quotes for the effect.† Using more complex sentences gives a better flow and a more professional look to your essay. You also had some good things in your essay. You provided very concise summary to inform a reader about the story and point out the most important information. You point. Also you have very good topic sentences introducing the argument of that paragraph. From your topic sentences I was able to know what they paragraph would be about, and you were consistent with it. After reading your essay and compared it to my own, I figured that I need to include a better summary. I do not give sufficient background information to be enough for my analysis. Junjie, you did a great job at providing accurate citations, great summary and good analysis. However, you could work on expanding your synthesis and evaluation of the argument in your body paragraph. Otherwise, good job.

Biomedical and Biopsychosocial Models of Healthcare

Biomedical and Biopsychosocial Models of Healthcare Critical Evaluation on the Future of Healthcare: The Biomedical or the Biopsychosocial Model The Biomedical Model This model has been in existence since the mid-19 th century and was predominant for physicians in the diagnosis of diseases. It comprises of four elements. It argues that, that health constitutes the freedom of pain, disease or defect which implies the normal human is healthy. In this model, the focus on the physical processes such as biochemistry, physiology and pathology of a disease do not take into consideration the role played by individual subjectivity or social factors. Unlike the biopsychosocial model, the biomedical model fails to consider negotiation between a doctor and patient in determining diagnosis. The main focus in this model is purely biological factors. It excludes social influences, environment and the psychological ones. Western countries have adopted it as a leading modern way for which health professionals treat and diagnose conditions. Regardles s of the limitations that this model expresses, it has been critical in the development of programs to control infectious diseases. In addition, it feeds more information to the biopsychosocial approach (White, 2009). The Biopsychosocial Model This is an approach that states that psychological, social and biological factors all play a key role in the human functioning in relation to illness and disease. Health is thus understood by concentrating on biological, social and psychological factors rather than entirely focusing on biological terms. It contrasts to biomedical model. Biomedical model takes the position that every disease process can be explained in accordance to deviations in normal functions such as injury, developmental abnormality in genes or virus (White, 2009). This model is used in the fields of medicine, health sociology and psychology and nursing. The acceptance, novelty and prevalence of the biopsychosocial model demonstrates variation across cultures. The model ha s been developing over time and will only mature further with health psychology designs and research. The Future of Healthcare The biopsychosocial model is at the heart of the future of healthcare. Specialization in healthcare has advanced to fields of health psychology, psychiatry, chiropractic, clinical psychology, family therapy and clinical social work. Majority of clinicians will engage the elements of biopsychosocial and biomedical models in the practices they engage in. However, it is arguable that all illnesses whether functional or organic can be managed best going by the biopsychosocial framework rather than the biomedical in practice. The two models seem to share the same goal which is improving the improvement of the patient’s well-being. What differs is the scope on which the physician considers impairment including its origin and the possible remedies. The biopsychosocial framework expands the meaning of this goal and applies it in clinical processes. Illness is approached as the subjective sense of suffering by the patient. The goal of managing the disease thus needs to identify the specific exposures of the patient which are biological, social and psychological. Potential Disabilities of the Biomedical Model The biomedical model will lose its position in the future of healthcare as it assumes that social and psychological processes are irrelevant to the disease’s process. The potential disabilities it exposes are massive. It mainly has three liabilities. First, the model is reductionist in nature. It reduces illness to lower level processes. These include chemical imbalances and disordered cells. It thus fails to recognize the general role of psychological and social determinants. Secondly, the model is a single-factor model. The explanation for illness is in terms of biological malfunctions rather that recognition of a variety of factors with only a few being biological in the causation of illness. The third liability is that the model assumes a mind-body dualism. It maintains that the body and mind are two separate entities. The final but not least liability is that the model puts more emphasis on illness over health. The focus is aberrations that cause illness instead of the conditions that would promote health.

Harmonization of Financial standards and reporting standards Essay

Harmonization of Financial standards and reporting standards - Essay Example In relation to this discussion, the integration of accounting practices followed by the company with that prevailing within the host country is also an important issue faced by the company in its global business practices. In order to address this issue, the phenomena of harmonization of different accounting standards and practices and emergence of a common set of accounting standards has come into lime light (Choi, Frost and Meek 1999). In this context, the paper aims to discuss the phenomena of harmonization and evolution of one common set of accounting standards in the most empirical manner. The paper intensively focuses upon financial and reporting standards and need of their harmonization. The paper also investigates the significance of different international bodies and organizations such as International Accounting Standard Board (IASB), International Federation of Accountants (IFAC), and Accounting standards Board (ASB) in the context of making the process of harmonization of reporting and accounting standards more smooth and effective (Deegan and Unerman 2011). Financial accounting and reporting standards and their needs Financial accounting can reporting standards can be considered as guidelines and direction provided by the apex regulator authorities of the country for the purpose of aligning accounting practices undertaken by individuals and business organization in maintaining their accounts and reporting the financial records in a fair manner. In relation to this, different accounting and reporting standards reflects some crucial accounting principles on the basis of which, an organization can undertake fair and effective accounting practices (Nobes 1999). As the span of and importance of business activities of different organization in an economy is quite vital, having integrity of accounting practices becomes quite essential phenomena. These standards are quite essential for the purpose of preventing misrepresentation of different account

The Portrayal of Realism and Fantasy in Children's Fiction Essay

The Portrayal of Realism and Fantasy in Children's Fiction - Essay Example This document highlights the portrayal of liberalism and fantasy in children’s fiction novels â€Å"Christmas Carol† and â€Å"The Wonderful Wizard of Oz† (Adsit, 2011). Realism and Fantasy in Literature Realism refers to a truthful aspect of life which are put forward after observations of different facts and features of events taking place in the life. In literature, realism is an approach, which describes the understanding of life without a subjectivity of an ideal life, fantasies or romantic interests. These realistic approaches are the product of all the influential bodies pertaining in everyday life and they are placed specially among the lower and middle classes of the society. The social factors of the environment play a very significant role in realistic literature. The psychological elements of individuals are also examined in realistic approach in the literature (Villanueva, 1997). Realism in literature emphasizes on proper documentation of the events, which are taking place, with an insight of all sociological aspects and details of facts and figures of life. There are few elements, which are avoided like poetic diction and melodrama in this approach and the subjects’ issues of lower middle class families of societies are elaborated. (Stoodt, 1996) Fantasy, on the other hand depicts such characters which may not be real, they can vary from fairy tales as well as about demons that take us on a journey of imagination and metaphysical form of literature (Horne, 2011). Most of the Science fiction tales come under this category. The metaphysical literature deals with such subjects which can be supernatural and the characters will inhibit traits of super natural beings like dragons and wizards, fairies or vampires (Miller, 1997). Hence, the fantasy literature incorporates such super natural or unrealistic notions, which may provide an understanding of the structural elements and characteristic features taking place in such sett ing. (Schmitz, 2008) Most of people enjoy fantasy because of the concepts underlined in the structure of this kind of literature (Hudson, James, & Christopher, 2003). People are more inclined towards the theories in literature, which depict good against evil, magic and demons and explore concepts, which in reality may not be of any use but may have a profound impact on how a person perceives the situation. (James & Mendlesohn, 2012) Studies of Realism and Fantasy Literature in Schools In order to keep children focused on realities of life and the impact of realistic events in the lives of a common man, it is necessary to introduce realism in literature in studies by introducing novels which are depicting which can have a positive impact in their upbringing and development (Adams, 1990). However, practically speaking the idea of realism in fiction novels may differ in different people (Klemmer, Anoop, Chen, Landay, & Aboobaker, 2000). The depiction various scenarios by writers may be perceived differently because there are cases when a realistic event may seem illusory to one person and realistic to another (Wolf, Coats, & Enciso, 2010). Exploration is required in terms of confusion of such realism in literature so that there is understanding of literature as a basic course in children’s school to promote learning through fictional tales.

Disorders and Diseases of the Thyroid Research Paper

Disorders and Diseases of the Thyroid - Research Paper Example Introduction In evidence-based practice, only after the problem is understood and researched can medical professionals state a current best method of treatment. In this type of medical practice, medical professionals rely on cutting-edge research results to make treatment decisions, rather than on the older method of assuming that tradition and authority always held the right answers for a patient. The best patient care is recognized to be a combination of the current valid medical research, a practitioner's own experience and education, and the situation of an individual patient (Fineout-Overholt, Stillwell, Williamson, Cox, & Robbins, 2010). Applied to the area of thyroid dysfunction, evidence-based and best practice guidelines could mean recognizing the effect of a specific patient's lifestyle on their body's health in order to tell the difference between simple obesity and a depressed thyroid, for example, and keeping up with the most current literature on which types of thyroid hormones are considered to be most effective (Maas, 2007). Since by some estimates, as much as five percent of the general female population and more than twenty-five percent of the entire population over the age of seventy-five suffers from some form of thyroid disease, it is vitally important that the medical community understand these issues as they relate to thyroid dysfunction (Maas, 2007; Mulryan, 2010). Some types of thyroid dysfunction result in the over-production of metabolic hormones. This over-production results in a condition known as hyperthyroidism (Mulryan, 2010). Hyperthyroidism is most commonly seen in women until the age of sixty-five or seventy-five, at which point, as in seen in thyroid disease across the board, the incidence greatly increases and becomes equally likely between the sexes (Gutierrez, 2008). As would be expected from a gland whose purpose is to regulate the body's metabolism, hyperthyroidism leads to a severely increased basal metabolic rate. The overactive thyroid can produce as much as five to fifteen times the normal amount of thyroid hormones and can result in a myriad of detrimental effects on the rest of the body. This increase in secretion is achieved through an increase in the size and an available cellular matrix of the thyroid gland, so that many more cells can live within the gland, as well as through an increase in the secretion of the hormone by the individual thyroid cells (Hall, 2011). Generally, this condition is induced by a direct infection within or damage to the thyroid gland itself, though it can also occur rarely as a secondary disorder when there is a dysfunction in the pituitary or hypothalamus glands (McCance, Huether, Brashers, & Rore, 2010). The most common diseases that lead to either the primary or secondary dysfunction of the glands are auto-immune diseases, while some causes of reversible primary damage to the thyroid itself are an iodine deficiency in the diet or viral infection of the thyroid (Mulryan, 2010).  

What is the role of Social Media in fashion today Term Paper

What is the role of Social Media in fashion today - Term Paper Example For many people, dress code is an expression of identity, personality, choice and faith. It can also profoundly affect an individual spiritual self and help out someone connect to the inward self hence realizing self-identity. Marco Pallis, the author on fashion, describes the importance and meaningfulness between dress and self identity, identity and social status. Additionally he explores how clothing rates among the most significant but least evaluated sites of colonization. He is mostly interested examining clothing as a constituent of self identity, social status and spirituality identity. He writes that ‘of the numerous issues an individual practice in the quest of earthly vocations, there are none, conceivably, that are so intimately attached with the whole personality as the dress ones wears (Pallis, 2005). The foremost issue that Pallis observes is how clothing can significantly transforms an individual appearance and even the facial looks. It is everyone effort to look appealing in front of the peers, colleagues or even in the eyes of the society on any occasion be it a business or just a mere visit. What an individual look has a great impact on how the rest and the society in general perceive that person. The image impacts on well-being of a person as perceived by others. In extreme cases, dress code can lead to a lowered self-esteem vis-Ã  -vis. It is, therefore, of at most importance if one looks appealing. There are many factors that can be used to explain the reason behind the fashions. Nonetheless, we cannot point to any individual factor as the reason why fashion exists amidst us. In one particular case, advance in social technology makes the information to travel fast than it was back then in the earlier days (Yerima, 2004). There is profound exchange of ideas, cultures, and fashions change within short period of time. A trending fashion will be all over the globe courtesy to

Autobiography of Benjamin Franklin Essay Example | Topics and Well Written Essays - 1000 words - 3

Autobiography of Benjamin Franklin - Essay Example This is a clear indication that his theme of self-improvement emanates to as early as that tender age of twelve (Franklin 1899). Later on, it happened that he quarreled with his brother and he left for Philadelphia, where he got a job as a printer. This was not to last long and he left for London, where he met no fulfilling promises and then went back to Philadelphia, where he worked for a business (Leo 1986). Upon the death of the business owner, he left to establish his own printing firm, where his journal, the â€Å"Pennsylvania Gazette† when he stopped writing for the journal, he embarked on printing on it â€Å"Father Abraham’s sermon† the greatest of his works that rose him to the hall of fame, he belongs to till today (Franklin 1899). All this are illustrations of his theme of self- improvement, in that from the point he quarreled with his brother, he proceeded to seek ways to earn a living, working under different people in different fields. He emerges as a positive minded personality who struggled to make ends meet with a dream that never died to excel in the writing and publishing field (Stuber 1790). By stating, that he emerged from a state of poverty to that of affluence and fame in his autobiography further indicates the strength of the theme of self-improvement in his life (Leo 1986). He describes through his reference to personal pride that he upheld, which for some reasons created a room for change and improvements that enabled him achieve the success that he did achieved during his life time (Franklin 1899). According to him, self-pride is not evil, since it is the seed planted to reap improvements and advances in personal character traits, which are Congruent with the achievement of success. During his years at grammar school at a tender age of eight, he proved to be an excellent student. Through self-improvement, he managed to rise his position from that at the middle of the class performance to be the head of the class. This saw him moved to the next class, before his duration for the first class was over. Unfortunately, this was not long lasting and he was moved out of school to support his father’s business at the age of ten (Franklin 1899). In recounting his events, he had a liking for seafarer that his father so much opposed. However, he did all he could in his means to become an excellent one, leading the other boys. All this demonstrates the spirit of self-improvement that developed at a very tender age. Worth noting is the fact that in his family, inheritance was passed on to the first son, and thus being the last one, the hopes of any good life were extinguished by such default (Stuber 1790). More of his self-improvement theme is discovered when he states that he had not a good access to books while working under his brother, but he could borrow one in the evening, read it the whole night and return it early morning to avoid the book being noticed missing (Leo 1986). His self-improve ment theme, as advanced by his autobiography, he came up with a scheme to leave a legacy. This he did by setting up an academy, which later translated to a university. This alone was not enough, so he went on to founding the â€Å"American Philosophical Society.† The intentions of this was to provide the other scientific

Environment degradation in China Essay Example | Topics and Well Written Essays - 2500 words

Environment degradation in China - Essay Example China has faced an enduring and remarkably quick economic development since its liberalization in 1978. Despite the fact that having considerably improved the lifestyle of the large part of the population, the economic progress has resulted in severe environmental predicaments, such as widespread water and air pollution, solid waste accumulation, high air pollution and water scarcity in urban areas. The situation of the environment is still deteriorating and posing, in several areas, problems to economic development. Between 1980 and 1993 urban water use soared by 350 % and industrial consumption twice over the period (World Bank, 2001)1. Demand for water has been growing at the time when several regions of China faced water scarcity, major water pollution, and reduced groundwater tables besides flood and famine damage. These factors have deteriorated the deficiency of water resources, augmented costs of water purification, and in cases where suitable infrastructure has not been present, endangered the safety of drinking water, consequently the health of the population. They also had critical impacts on the safety of industrial and agricultural manufacture and led to losses in fishing business. It is expected that the yearly economic loss from water pollution in China reaches 1.5-3 % of GDP, having more major impact than floods and famine (Chinese Academy of Engineering, 2000)2. These issues are especially severe in northern China and in the catchments of the three rivers namely Huai, Hai and Huang. These three catchments comprise around 35 % of total GDP and include the economically and politically vital Beijing-Tianjin region. Yet the major causes of water pollution are industrial wastewater release, raw municipal sewage discharge and non-point pollution from agriculture. Of late, non-point water pollution, which emanates from fertilizer and pesticide overspill, and release from intensive animal production businesses, is becoming critical and can be expected to rise even further. Quality of Surface and Coastal Water & Groundwater The chemical and organic quality of the surface water is normally low. The main pollutants are raw material from domestic and industrial sources, industrial hydrocarbons, light lubricating oil, plant nutrients and heavy metals. Bacteriological pollution is

Critical thinking Essay Example for Free

Critical thinking Essay (i) Compound argument is one claim made up by two claims with using or or and to combine the two claims in the sentence. The argument has multiplicity on at least one side of the statement. For example, apple is not orange or apple could not make an orange Juice. Although there are two claims in this sentence, but it Just can be considered as one claim only. Source: http://www. westminsterreformedchurch. org/Logic/LogicTerms/LogicTerms. compound %20argument. htm Answer (it) Concealed argument defined as the claim where uses slanter in order to convince omeone of their claim without using any argument whatsoever. Slanters are the various linguistic devices commonly used to attempt to persuade without argument. Concealed claim contain dubious claim to a loaded question, such as When did you stop beating your wife? . The answer may conceal the fact which called as concealed argument. Source: Critical Thinking Information Literacy across the curriculum, Retrieved from: http:// www. bellevuecollege. edu/lmc/ilac/Curric/kint/phi17. htm Answer (iii) In the principle of rational discussion, we have to assume several things such as the erson who is discussing with us or whose arguments we are reading. On the other hand, we must know about the subject under discussion and whether is able and winning to reason well, and also make sure it is not lying. Before involve in the discussion, we must make sure we do not bring in any bad emotion such as fear, spite or pity to avoid unfairness. So that, we will give a valid reason for the argument with rational thinking and lead to a good conclusion. Another thing we have to consider carefully, do not introduce new arguments while another argument has yet o be resolved because it will lead to confusing. Yet, we must provide the evidence for our position or arguments otherwise our argument or claim will not be valid. Source: Hooks (2011). Critical Thinking: The Rational Discussion Flowchart, Retrieved from: http://www. 606studios. com/bendisboard/showthread. php? 208669-Critical-Thinking- The-Rational-Discussion-Flowchart Answer (iv) Fallacies defined as a mistaken belief, especially one based on unsound arguments. It also can be defined as a claim that someone gives to another person is not good. It ay contain some bad emotion such as appeal to fear, pity, spite, and prejudice. One of the example of fallacies: All dogs are animals. Ginger is an animal. So, Ginger is a dog. In this sentence, Ginger may or may not be a dog. The conclusion is not true that direct conclude that Ginger is a dog, therefore the argument is fallacy since there is no prove for its position. Another example from the author, Bubbly, she said that ner triend, Joanna was spread out the rumors without evidence and concluded Bubbly is a bad person. Joanna doesnt not has any prove on her argument and it is ust came from she heard.

Microwave Motion Detector

Microwave Motion Detector CHAPTER NO: 1 MICROWAVE MOTION DETECTOR (MMD) 1.1 INTRODUCTION: â€Å"The Microwave Motion Detector (MMD) is a true microwave Doppler transmitter and receiver, solves difficult detection problems easily with the microwave motion detector, senses any moving body be it a person, animal, car, bicycle or extra-terrestrial.† 1.2 WHY MICROWAVE MOTION DETECTOR: Understanding basic home security best practices could mean the difference between keeping your home safe and becoming the victim of a break-in. Start protecting your home better by exploring our Home Security Basics section which provides a good foundation of knowledge on everything from security cameras to outdoor lighting options that help prevent break-ins before they happen. I the light of above detail we have a requirement of autonomous microwave motion detector to prevent our assets from terrorism and any other type damage or robbery. 1.3 PROJECT GOAL: The major goal of this project is to design an autonomous Motion Detection setup, that will be able to sense the motion of any moving object (person, car bicycle or extra-terrestrial) in the designated area or designated range. In our project we have used different type of small size electronics (Diodes, Transistors, FETs, Resistor, Capacitors and Operational Amplifiers) to complete the setup and to make a smart and precise design of MMD. 1.4 PRINCIPLE OF MICROWAVE MOTION DETECTOR: The system emits microwave energy that completely fills its area of detection, much like ultrasonic sensors. A Gunn diode emits energy in the x-range, similar in effect to Doppler frequency shifts. Any disturbance caused by movement within the field of detection may activate the alarm system/Buzzer. Despite fears held by many, these sensors do not adversely affect humans and pacemakers. 1.5 SPECIFICTION: Ø True microwave Doppler shift operation Ø Unaffected by heat, light, sound, humidity or temperature Ø A real microwave transmitter/receiver runs at 1 GHz Ø Runs on 9 to 15 volts DC ideal for car burglar alarms 1.6 REQUIREMENTS: Ø DC Voltage, (+9V to +15V). Ø Oscilloscope DC 2 to 200MHz to monitor the transmitted signal of oscillator and observe waveform of different stages of Microwave Motion Detector. Ø BNC plug to BNC plug cable 75 Ohms, 1 Meter 1.7 APPLICATIONS OF MMD: The chief applications for MMD have been given bellow. Ø Detection of unauthorized entry in our home, Offices and other restricted buildings. Ø Detection of moving object which triggers a Camera to record subsequent events or to operate a Buzzer/Alarm, LED, Laser Diode etc. Ø This relatively inexpensive and the MMD can easily be used in a variety of science projects, robots and other useful devices. 1.8 BREIF HISTORY OF MOTION DETECTION: Motion can be detected by measuring change in speed or vector of an objector objects in field of view. This can be achieved either by mechanical devices that physically, interact with the field or by electronic devices that quantify and measures changes in the given environment. 1.9 PREVIOUS METHODS OF MOTION DETECTION: Different methods of motion detection were used in past. These are given bellow. Some methods have been obsolete. Some methods are still in used. 1.9.1 MECHANICAL DEVICES: A tripwire is a simple form of motion detector. When an object steps into the tripwire s sensory field (i.e, trips the wire), then a simple sound device might alert to the user. 1.9.2 ELECTRONIC DEVICES: The principal methods by which motion can be electronically identified are optical detection an acoustical detection. Infrared light or laser technologies may be used for optical detection. Microwaves are one of the best tools for motion detection. CHAPTER NO: 2 DOPPLER THEORY AND RADIATION PATTERN 2.1 DOPPLER THEORY: The operation of the MMD is based on a physical theory known as the Doppler Effect. In its simplest form the Doppler theory states that as sound, light or even radio waves are reflected back by a moving object, the frequency of these waves will be different from the frequency when the object is stationary. As the object moves away the frequency will decrease and if the object moves toward you, the frequency will increase. This effect is demonstrated very visibly (or should we say audibly) by a train whistle passing you. This change in frequency is due to the waves being either stretched or compressed as they leave the moving object. Compressing the waves closer will have the effect of increasing the perceived frequency while stretching the waves will cause the frequency to appear lower. This is obviously not the place for an in depth discussion of Doppler theory Just be aware that it is the basis for the operation of the MMD. In fact, with an oscilloscope you can actually see this fr equency change at U1 pin 10. Another phenomenon associated with waves is called the Doppler Effect. Imagine standing near a train track, and a train approaches you with its whistle blowing. The pitch of sound waves is associated with the frequency of the wave: the higher the pitch, the higher the frequency. Thus, as the train approaches the frequency of the sound wave you hear is higher, and as it recedes the frequency is lower. This can be pictured by the following diagram. In this : 2.1 the circles represent, as viewed from above, the crests of adjacent waves. Thus, if you are standing to the right, with the wave source moving towards you, more waves reach you per second, which means that the frequency you hear is higher. Conversely, if you stand to the left, with the wave source moving away from you, fewer waves reach you per second and the frequency you hear is lower. 2.2 TYPICAL RADIATION PATTERN. The microwave motion detector circuit radiates the microwave frequency from an omni directional antenna so the radiation pattern for the electromagnetic waves is given as under. 2.3 RADIATION SAFETY Microwave radiation from the module is well below established safety standards for general public environment, like ANSI C95.1-1991 of USA and NRPB-G11 of United Kingdom. 2.4 HANDLING: The module is an electrostatic sensitive device (ESD). Precautions shall be observed for handling and assembly. Use the circuit module in an electromagnetic interference free environment to avoid errors in detection. 2.5 FUNCTIONAL IMPROVEMENT: The module can be improved to calculate the speed of the moving object. This can also be used to find the direction of the moving object; some additional circuitry is required for these functions. CHAPTER NO: 3 HARDWARE DESIGN OF MICROWAVE MOTION DETECTOR In this section it has been tried to cover hardware related topics of MMD. That is given below separately. 3.1 MMD BLOCK DIAGRAM: The block diagram of the MMD has been shown in the following The detail of block diagram has been shown in the following section. 3.2 BLOCK DIAGRAM BRIEF DESCRIPTION: The MMD consists of eight (08) major blocks. Ø Power supply unit Ø Oscillator Ø Transceiver Ø Mixer Ø Buffer amplifier Ø Band pass amplifier Ø Output Drive Amplifier Ø Signal indicator/ Interfacing circuitry 3.2.1 Power Supply Unit: This unit provides required supply voltages for several circuit stages. Source required for the operation of this circuit is from +9v to +15v dc. It is responsible of biasing for all stages of the system. We can use dc battery or built in power supply for this system. This property of the system made it portable device for motion detection. 3.2.2 Oscillator: This section of the circuit produces the frequency approximately 1Ghz.Crystal oscillator is used to generate the required frequency. choice of this oscillator is due to its compact size , low cast and availability of the this component in the market. 3.2.3 Transceiver: The microwave RF energy that is developed by the oscillator is radiated in an omni-directional pattern from the antenna. Then the redirected waves are also received by the same antenna. 3.2.4 Mixer: Received frequency is mixed with the transmitted frequency. 3.2.5 Buffer Amplifier: Frequency generated by the mixer is amplified and buffered in this section of the circuit. 3.2.6 Band Pass Amplifier: Frequency filtered by the mixer is amplified and buffered in this section of the circuit. The band of frequencies passed from the stage is between 10Hz to 40Hz. 3.2.7 Output Drive Amplifier: This amplifier drives the output stage. 3.2.8 Signal Indicator/Interfacing circuits: The detected motion is indicated in the form of an LED glow or it can be interfaced with an interfacing signal that could be some alarm system, camera etc. 3.3 MMD CIRCUIT DIAGRAM: The circuit diagram has been generated in Protell / P-CAD. 3.4 PARTS LISTS: 3.4.1 CAPACITORS LIST: S.# DESCRIPTION DESIGNATOR QTY 1 0.01 uF Disk capacitor (marked .01 or 103 or 10nf) C3, C8, C15, C18 04 2 0.1 uF disk capacitor (marked .1 or 104) C11, C12, C20 03 3 2.0 pF. or 2.2 pf. disk capacitor C6, C7 02 4 22 pF. disk capacitor C5 01 5 1.0 uF electrolytic capacitor C16, C17 02 6 10.0 uF electrolytic capacitor C1, C2, C9, C10, C13, C14 06 7 220 uF electrolytic capacitor C4 01 8 1000 uF electrolytic capacitor C19 01 3.4.2 RESISTORS LIST: S.# DESCRIPTION DESIGNATOR QTY 1 220 Ohm (red-red brown) R2 01 2 470 Ohm (yellow-violet-brown) R1, R15 02 3 1K Ohm (brown-black-red) R6, R7, R11, R20 04 4 4.7K Ohm (yellow-violet-red) R12 01 5 10K Ohm (brown-black-orange) R4, R14, R16, R19, R21 05 6 47K Ohm (yellow-violet-orange) R3 01 7 100K Ohm (brown-black-yellow) R5, R17, R18 03 8 470K Ohm (yellow-violet-yellow) R13 01 9 1 Mega Ohm (brown-black-green) R9, R10 02 10 10K potentiometer R8 01 3.4.3 SEMICONDUCTORS LIST: S.# DESCRIPTION DESIGNATOR QTY 1 Diode 1SS99 (clear glass body with black and blue bands) D1 01 2 Diode 1N4148 (glass body with single black band) D2 01 3 LED D3 01 4 2N3904 NPN transistor Q1, Q2 02 5 2SC2498 or 2570 NPN UHF transistor Q3 01 6 BS170 FET transistor Q8 01 7 LM-324 op-amp U1 01 3.4.4 HARDWARE AND MISCELLANEOUS LIST: S.# DESCRIPTION DESIGNATOR QTY 1 MMD Printed Circuit Board 01 2 Connector 6 Pin J-1 01 3 Connector 2 Pin J-2 01 3.5 MMD PARTS LAYOUT COMPOMENT STUFFING GUIDE DIAGRAM: 3.6 CONSTRUCTION OF THE MMD CIRCUIT: The following steps have been taken for the construction of the MMD main circuit in the light of the PCB layout given in the previous : 3.3 1. 2. 3. 3.1 3.2 3.3 3.4 3.5 3.6 3.6.1 Check off each step as understood and completed. Examine the parts layout diagram for parts location on the PC board. In all steps, â€Å"install† means to carefully insert the part into the correct hole, solder the leads to the PC board and trim away the excess lead wire. 3.6.2 Use good soldering techniques let your soldering iron tip heat each connection wire enough so that the wire itself and PC board circuit trace BOTH become hot enough to melt the applied solder. The solder should flow smoothly around the lead wire and PC board trace. 3.6.3 Orient the circuit board as shown in parts layout diagram. 3.6.4 Install the LED, with the longer lead towards potentiometer R8. Leave the leads about 3/4† long if you are using the MMD case. 3.6.5 Install sensitivity control R8, 10K potentiometer. R8 acts as a â€Å"volume† control, adjusting the level of Doppler shift signal being applied to amplifier and switching portions of the MMD. 3.6.6 Install J1, 6 pin connector. 3.6.7 Install C1, 10uF electrolytic capacitor. Electrolytic capacitors are polarized and must be installed correctly. Usually PC layouts will show where the + lead should go while the capacitor itself will usually indicate the lead. In any case, be sure you observe correct polarity. 3.6.8 Install Q2, 2N3904. Orient the flat side of the transistors as shown on parts layout diagram. Q2 has an interesting function, being connected as a zener diode! The reversed biased base-emitter junction on a silicon transistor behaves as a low power zener diode with a breakdown voltage in the 6 to 8 volt range. 3.6.9 Install Q1, 2N3904 Orient the flat side as shown. Q1 acts as a power supply filter and regulator for the op-amp IC chip, U1. 3.6.10 Install R1, 470 Ohm (yellow-violet-brown). 3.6.11 Install Q8, BS170 and orient the flat side as shown.Q8 is a power transistor. 3.6.12 MOSFET that controls the external load you connect to your MD3. 3.6.13 MOSFET is used since, as the load is turned on and off, a regular bipolar transistor will cause the MD3 to â€Å"see† itself. This is due to the diode switching action in a bipolar transistors base-emitter junction. 10. Install C20, .1uF capacitor (marked .1 or 104). 2.3 Power supply (General Purpose) Circuit Operation. In the above : 3.4 a preview of the main PCB have been shown. In this preview the portable battery has also been shown. 3.7 POWER SUPPLY CIRCUIT: The supply is provided by using a transformer with output 20v+20V, 2A leading to a distributed power supply circuit (for general purpose supply) that provides outputs +15V,-15v, +12V, +9V connected to 50Hz, 220 VAC supply mains. The power supply circuit consists of bridge rectifier that provides +20v and -20v with 2A ratings. 3.7.1 BLOCK DIAGRAM OF POWER SUPPLY CIRCUIT: The block diagram of the power supply unit has been shown in the following : 3.7.2 SCHEMATIC DIAGRAM OF POWER SUPPLY CIRCUIT: In the following a circuit diagram of general purpose power supply has been shown in the : 3.6. The circuit diagram has been designed in the Protel Software. 3.7.3 POWER SUPPLY ASSEMBLED PCB: The preview of the assembled power supply unit has been shown in the : 3.7. 3.8 ALTERNATE PORTABLE POWER SUPPLY: An alternate supply can be used instead of a self made supply we can use a +9 Volt Battery to power up the circuit. In this circuit battery is used for simplicity. In the remote area or the area where AC power source is not available we are required to used this portable battery for a short period of time because the life of this battery is to short for proper working of MMD for a long period. CHAPTER NO: 4 ASSEMBLY INSTRUCTIONS AND USER MANUAL 4 4.1 ASSEMBLY INSTRUCTIONS FOR THE MMD: After the stuFfing of PCB test the Microwave motion detector PCB on your workbench for the verification of the design and reliability of components used in the stuFfing of PCB. If the testing is assured to be perfect now it is the time to assemble the PCB of microwave motion detector in a casing. There are three parts of the Assembly of the microwave motion detector. Ø Composites Box Ø Power Supply PCB Ø Microwave Motion Detector PCB Ø Power ON/OFF switch Ø Motion indicator LED (Green LED) This box is made of fiber (Composites material). 4.2.1 POWER SUPPLY PCB: In the following : 4.2 assembled Power supply unit has been shown. 4.2.2 MOTION DETECTOR PCB: In the following : 4.2 assembled Main MMD PCB has been shown. Assemble the box in the following steps. Ø Mount the power supply PCB on the bottom of the box Ø Mount the Microwave Motion Detector PCB in the box Ø Mount the power switch on the box Ø Mount the indicator LED on the box at the last. Ø Final assembly is shown inn the . In the following : 4.3 assembled MMD system has been shown. The MMD has been shown in the working conditions in a room, means it is sensing the movement of a moving body and giving its response of motion sensing by glowing up the LED. 4.3 INSTRUCTION MANUAL: A switch is placed in the path of DC power so that the power can be saved in the time when the device is not in use. Turn off the switch after using the device and turn it on before using this device. The green light will glow automatically for approximately 5 seconds soon after turning on the device. This indication is not for a moving object but this light glows as a function of turning on the device. The Microwave motion detector is operated in the case where a moving object is needed to sense. In our design the circuit antenna is arranged in the position that it can sense a motion within the range of 2 meters approximately. When an object is moved within this range the motion is sensed by the design and a green light blinks on the panel of the box. This is an indication for the moving object. It can sense another motion approximately 10 seconds after the first motion is sensed. For better sensitivity this device may be used in the electromagnetic interference free environment so that the waves cannot interfere in the produced frequency of the device. Also it must be operated in the vibration free environment so that its antenna must be in static condition if it is in the vibration itself it will sense the motion when nothing is in moving condition, it is due the motion of its own antenna that the frequency is transmitted and received itself by the moving antenna and the green li ght on the panel keeps on glowing that is an operator fault and can be rectified by placing the device on a balanced plane surface. A special care for the Microwave Motion detector is that operate the circuit in the box and never use the PCB alone because this PCB needs special care for the electrostatic charge. An external supply port may be given in the box so that a regulated DC power can also be applied externally to the device. For external power be careful about the polarity of the given DC power. CHAPTER NO: 5 OPERATION OF MICROWAVE MOTION DETECTOR 5.1 WORKING PRINCPAL OF MICROWAVE MOVEMENT DETECTOR: Microwave generating and receiving module generates and transmits a microwave signal which is reflected by a moving target and received back by the module. The module comprises a disc-form Shottky diode or Gunn diode acting as both oscillator and mixer and forming part of micro strip circuitry and signal processing circuitry which processes the reflected signal to extract relevant target information. The signal processing circuitry can be physically displaced from the module and connected to it by a coaxial line. By operating the diode in the diplex mode the requisite target information can be provided for with a compact construction. A microwave movement detector comprising a microwave generating and receiving module for use in generating and transmitting a microwave signal to be intercepted and reflected by a moving target and for receiving the reflected microwave signal from said target, wherein the microwave generating and receiving module comprises micro strip circuitry in combination with a diode acting as both an oscillator and a mixer, said detector further comprising modulating means for modulating the generated microwave signal so that quantitive information as to target range, velocity and direction can be obtained, whereby the detector operates in accordance with a diplex configuration, wherein said detector includes a transmitter for transmitting the modulated generated microwave signal, and wherein the modulating means repetitively switches the transmitter of the microwave generating and receiving module between two frequencies to provide a signal having two spectral lines separated by gaps between t he frequencies. This invention relates to a microwave movement detector particularly although not exclusively for use as an intruder alarm. An object of the present invention is to provide a microwave movement detector which is sensitive and reliable in operation yet which can be constructed in a simple and inexpensive manner with a conveniently small and compact format. 5.2 GENERAL STUDY RELATED TO THE MMD: According to one aspect of the invention therefore a microwave movement detector comprises a microwave generating and receiving module for use in generating a transmitted microwave signal to be intercepted by a moving target and for receiving a reflected microwave signal from such target, in which the module comprises microstrip circuitry in combination with a Shottky diode arranged to act both as an oscillator and also as a mixer. With this arrangement, great operational sensitivity and reliability can be achieved and yet the module can be constructed in a simple and inexpensive manner as a conveniently small and compact device. In one embodiment the module may be in the form of a thin disc having a thickness of, say 0.5 cm, and a diameter which may be as small as about 3 cm. The said module may be connected to signal processing circuitry responsive to the relationship between the transmitted and reflected signals, for example so as to produce an output whenever target movement is detected, or only so as to produce an output when one or more parameters of such movement (range, velocity, direction) are of a predetermined nature or changes in a predetermined manner. Most conveniently, said signal processing circuitry may be provided in the form of a signal processing module separate from the aforesaid generating and receiving module, and, in accordance with one embodiment, the two modules may be up to 100 m away from each other and interconnected by a simple coaxial or twin cable. The signal processing module may be powered by mains supply, or a 12 V d.c. battery or otherwise as appropriate, and such module may also act to supply operating power to the generating and receiving module. The output produced by the signal processing module may be utilized for alarm purposes to actuate a separate remote warning bell or siren or buzzer or the like. Alternatively, if desired, the movement detector of the invention may incorporate an alarm module connected to the said signal processing module and arranged to produce modulated warning tone when actuated by said output. Such alarm module may incorporate a stand-by rechargeable battery. As mentioned above, the detector of the invention may operate in the manner of a simple Doppler detector sensitive only to movement, but preferably the transmitted microwave signal is modulated so that quantitative information as to range, velocity and direction can be obtained, the detector thereby operating in accordance with a diplex configuration. With such diplex configuration, advantageously the requisite information can be obtained with a particularly simple construction. In accordance with one embodiment of the invention, the diplex, configuration is such that the transmitter is repetitively switched between two frequencies say 3 MHZ apart at X-band to give two discrete spectral lines separated by 3 MHZ . The magnitude of such frequency difference may be decreased with increase in the maximum range to be measured (beyond say 25 m). The reflected signal from a moving target results, after mixing in the Shottky diode, in a reflected signal which is a composite of two Doppler signals sampled sequentially at the modulation rate (say 10 kH Z ). The relative phase of these Doppler signals provides range and velocity sense information, whilst the Doppler beat frequency is proportional to the target velocity relative to the detector. The switching of the transmitter between the two frequencies may be achieved by square-wave modulation of the Shottky diode bias current. With such square-wave modulation particularly simple video circuitry may be used, however sinusoidal modulation may alternatively be used and this allows improved range resolution without reducing the maximum unambiguous range. With regard to the Shottky diode, this may be a conventional barrier injection transit time device formed from a p + np + construction. Alternatively, a specially fabricated ion-implanted device or an `electron` type Shottky diode may be utilized. While the utilization of a Shottky diode constitutes an essential feature of the first aspect of the present invention, it has been found that the utilization of a Gunn diode (i.e. a transfer electron diode) may be advantageous in the context of the present invention in the case where microstrip circuitry of diplex configuration (as described above) is also utilized. Thus, and in accordance with a second aspect of the present invention there is provided a microwave movement detector comprising a microwave generating and receiving module for use in generating a transmitted microwave signal to be intercepted by a moving target and for receiving a reflected microwave signal from such target, in which the said module comprises microstrip circuitry in combination with a Gunn diode arranged to act both as an oscillator and as a mixer, said circuitry being of diplex configuration. Whilst it is anticipated that the present invention will find particular application in the context of an intruder alarm such as a burglar alarm, it is to be understood that the invention is not intended to be restricted to this field of application and the detector of the invention may be utilized for detecting movement of persons or vehicles or any other suitable targets in any suitable environment for any suitable purpose. When utilized as an intruder alarm the said generating and receiving module, due to its possible small size, can be easily and conveniently concealed. Also multiple such modules may be utilized together to enable a large area to be protected. By virtue of the range gate facility, false alarms can be minimized. In the case where the invention is applied to the monitoring of vehicles, a standard Doppler format may be used. Selective monitoring can be achieved by virtue of the direction sense of the detector, and the range gate facility is useful in distinguishing vehicles in a cluttered environment. In the case where the invention is applied to the counting of persons entering or leaving an enclosure, due to the direction sense of the detector it is possible to distinguish between persons entering and leaving. Due to the use of the Shottky diode in diplex mode in microstrip circuitry, and having regard to the fact that the diode acts both as oscillator and mixer, a particularly simple, inexpensive and compact construction results. It is of course to be understood that the invention is not intended to be restricted to the details of the above embodiment which are described by way of example only. 5.3 THE MMD HOW OUR DESIGN WORKS: 3.2.1 All the RF magic is accomplished with Q3 and D1. Q3 is a free running microwave oscillator operating at a frequency of approximately 1.0 GHz. The frequency is determined by the length of the etched strip line and the lead lengths (inductance) of the associated oscillator components. 3.2.2 The microwave RF energy that is developed by the oscillator is radiated in an omni-directional pattern from the antenna. This radiated energy will fill the surrounding area with radio waves. These waves will be reflected back toward the antenna. 3.2.3 Heres where the Doppler Effect comes in. If within that area there is an object that is moving, the waves that are reflected will either be higher in frequency if the object is moving closer or lower if moving away. The MD3 doesnt really care which direction; it is only looking for a frequency difference. 3.2.4 The radiated signal and the redirected signal are mixed at diode D1. The difference in the two frequencies provides the input to U1: C pin 10. This frequency (the difference) is in the range of 10 Hz to 40 Hz. U1: C is the amplifier that feeds the sensitivity potentiometer R8. 3.2.5 Transistors Q1 and Q2 function as a very precise voltage regulator providing the proper bias to the amplifiers. 3.2.6 U1: D functions as a band pass filter and amplifier. Buffer amplifier U1: A provides the drive to output transistor Q4. CHAPTER: 6 INTERFACING TECHNIQUES If we want to extend this project at higher level we are required to interface the MMD circuit output with the extended circuitry with the help of following circuit diagrams. (THESE TECHENQUES HAS NOT BEEN USED IN OUR PROJECT) 6.1 INTERFACING CIRCUITS: The MD-3 output transistor provides a pulse when motion is sensed. Here a probably asked question is, â€Å"How do I make it do something?† We can interface this circuit with many other circuits; a few examples are given below. 6.1.1 Interfacing with the relay can drive another circuit; it may be a light, a camera, an alarm system etc. 6.1.2 The microwave motion detector circuit can be interfaced with a transistor (PNP or NPN).This transistor act as a relay it can also drive some other circuits; it could be a light or any security system or an automatic door opening system. 7.1 CONCLUSION

The Royal Truth :: Essays Papers

The Royal Truth The poem Sir Gawain And The Green Knight was written anonymously around 1375 for the royal court in London. This work is a combination of comedy and satire. The poem also has two plots: "the beheading contest, in which two parties agree to an exchange of blows with a sword or ax, and the temptation, an attempted seduction of the hero by a lady" (Norton, 200). This essay will discuss one description of the setting of the poem, the characters' behavior, and how this courtly society has deteriorated from the ideal. The poem begins with the burning of the city, Troy, and the flight of Aeneas. The great-grandson of Aeneas, Felix Brutus, is also the founder of Britain, and he comes to rebuild the city in Britian. The poem continues to describe how the city is built and says that King Arthur becomes the successor of the throne. The author makes the readers understand that the action is taking place during the winter because he mentions that the king, who is the handsomest of all his guests, is having a Christmas party at Camelot. The text states: ...he is the comeliest king, that that court holds, For all this fair folk in their first age were still. Happiest of mortal kind, King noblest fame of will; You would now go far to find So hardy a host on hill (203). The author is also very graphic. For example, the author describes the beheading of the Green Knight this way: "...the head was hewn off and fell to the floor; ...The blood gushed from the body, bright on the green..." (Norton, 211). The passage from lines 60 to 129 of Sir Gawain And The Green Knight describes how the king and his guests celebrate New Year's Day. Before the king enters the room, the food is served to the guests. When the king comes in, everyone stops and the "Clerics and all the court acclaimed the glad season, Cried Noel anew, good news to men" (Norton, 203), which means that the guests exchange greetings with each other. Then men and women hand out gifts, but at the same time they play a kissing game. The entertainment continues until the food is served. In Sir Gawain And The Green Knight, the unknown author explains his characters' personalities and their appearance. He says that Queen Guenevere is a perfect person, who has no faults.

A Joyous Death :: Essays Papers

A Joyous Death 1. In â€Å"The Story of an Hour,† Kate Chopin suggests that in certain situations, the death of a loved one may be a blessing. Such situations may include an abusive relationship, or an unhappy marriage, as this story suggests. In Chopin’s story although the circumstances might lead the reader to believe that Louise’s husband’s death would cause her great pain, ironically, when she hears the news, she feels a great sense of relief. This suggests that death may not always cause grief. 2. Louise’s characteristics add to the theme of this story in several ways. One of her characteristics is her youth. This characteristic is important because it is symbolic of a fresh, new start at her life of freedom due to the death of her husband. She has her whole life to live by herself. She will be free to do what she wants to do, when she wants to do it. 3. Another characteristic of Louise, which also adds to the irony of this story, is her passion for living. She mentions that she will weep again when she is present at her husband’s funeral, but she is able to look past that grim moment and look forward to â€Å"the years to come that would belong to her absolutely.† Just when she is beginning to savor the sweet sense of freedom, her husband shows up at their house alive. When she sees him, she dies, not from the â€Å"joy that kills,† but because she is heart-broken and shocked at the reality. She dies because she realizes that since he’s not dead, she will not be free. The drastic halt is too much for her to handle. [Nice observation] 4. There are a few symbols in the story, which are symbolic of Louise’s life of freedom. The spring day symbolizes a new beginning of her life in which she is free. Spring is the time when living things propagate and are reborn. Likewise, Louise believes she will become productive, energized and reborn. Louise has her whole life of freedom to look forward to. 5. A second symbol is the open window in her bedroom. The window suggests that there is no material object standing in the way of her new life.

Custom Written Term Papers: Othello’s Involved Imagery :: Othello essays

Othello’s Involved Imagery  Ã‚        Ã‚  Ã‚   The intricate imagery peppering the language of the characters in Shakespeare’s drama Othello is deserving of our detailed consideration in this paper. It has significant meaning, and nearly expresses a life of its own.    The play’s imagery is oftentimes reflective of the fortunes of the protagonist. As the Moor’s status declines, the quality of the imagery in the play declines. In The Riverside Shakespeare Frank Kermode explains the relationship between imagery and Othello’s jealousy:    It is very important to see that Othello’s self-estimate – â€Å"one not easily jealious, but, being wrought, / Perplexed in the extreme† (V.ii.345-46) – is, as Bradley says, â€Å"perfectly just,† and perfectly consistent with the release of unsuspected grossness of language and imagery under the shock of discovering infidelity in the loved one. The peculiar pain of sexual jealousy is deeply involved with the excremental aspect of the sexual organs, and the emotion in betrayal in a supremely intimate trust is involved with agonizing associations of filth and animality. (1200)    A surprising, zoo-like variety of animal injury occur throughout the play. Kenneth Muir, in the Introduction to William Shakespeare: Othello,   explains the conversion of Othello through his increased use of animal imagery:    Those who have written on the imagery of the play have shown how the hold Iago has over Othello is illustrated by the language Shakespeare puts into their mouths. Both characters use a great deal of animal imagery, and it is interesting to note its distribution. Iago’s occurs mostly in the first three Acts of the play: he mentions, for example, ass, daws, flies, ram, jennet, guinea-hen, baboon, wild-cat, snipe, goats, monkeys, monster and wolves. Othello, on the other hand, who makes no use of animal imagery in the first two Acts of the play, catches the trick from Iago in Acts III and IV. The fondness of both characters for mentioning repulsive animals and insects is one way by which Shakespeare shows the corruption of the Moor’s mind by his subordinate. (21-22)    Just how strong a force is the imagery in this drama? Is it more powerful than the chorus in ancient Greek tragedy? H. S. Wilson in his book of literary criticism, On the Design of Shakespearean Tragedy, discusses the influence of the imagery of the play:    It has indeed been suggested that the logic of events in the play and of Othello’s relation to them implies Othello’s damnation, and that the implication is pressed home with particular power in the imagery.

Acs History

Cancer is detrimental to people. It is not just a sip le disease but is also treated as a human killer. It is considered as one of the most serious health problem next to heart disease. Being defined, cancer is illness on which the cells grow and divide beyond the normal limit, destroy other cells, and even spread this into different part and location of the body. This disease chooses no limit; anyone can have these types of condition. Millions of people suffer from this fatal condition. It was estimated by experts, that after several years, cancer would claim for about 6.2 million lives including men, women, and even children. Also, according to them, it is possible that there would be more victims affected by cancer globally for the coming years. However, given such fact, there are still many reported cases that successfully passed the tragic of having cancer. That’s why there have been different organizations who want to help the problem and minimize the number of victim of cancer. One of those organizations is the American Cancer Society, which has mire than 3,400 offices worldwide and is located at Atlanta Georgia.Former American Society for the Control of Cancer (ASCC), the American Cancer Society was established in 1913 joined by 15 physicians including business leaders in New York City. It was considered as one of the most unforgettable in the history of New York, for having such organization concern with public health. In the early 1913, cancer was not that known and not often reported to the public and society. Awareness of cancer was very low for that moment. Decease victimizes 75,000 people a year in the United States only cause by the decease itself.People involved in the society knew that they have to make public awareness through proper education and information dissemination about cancer if they want progress†¦ Doctors, nurses, and professionals had advertising campaigns containing articles that educate masses with regards to cancer. There has been a campaign that encourages doctors and physicians to be part of the society as well as the campaign. By 1936, Marjorie G. Illig came up with the idea of a new way to have that progress. The proposal was by creating an organization of new selected volunteers that will promote war against cancer.That was called the Women’s Field Army. First step done was to raise money by using different tactics. Through this, Clarence Little, who was the ASCC’s managing director reported that by 1935, 15,000 people who suffered cancer were in control. By 1938, number of victims of cancer reached up to ten times of the previous. After this, ASCC was renamed by American Cancer Society in the year 1945. 1946, they have risen for over $4 million reserved for the education program of the society. Year 1947, there has been public awareness through showing and releasing ads that indicates the signs of having cancer.This was called â€Å"Cancers Danger Signals†. These inc ludes: there’s a wound that does not heal, thickening in other part of the body most especially in the breast, abnormal bleeding, change or difference on warts, continuous indigestion and cough, and difference in bowel habits. After 10 years, this was changed and was replaced by CAUTION. 1980, Dr Sidney Farber was the first receiver of the Society’s program. Aminopterin was first used for the cure of the disease, followed by the era chemotherapy as another way of treatment for cancer.Through the years, they discovered that smoking is closely associated with the cause of cancer and showed the relevance of cleaning or termed Pap smear, Interferon as fighting drug for cancer and many more. They funded researches for over $3 billion dollars as well for the Novel Prize winner. Middle point of the American Cancer Society was the creation of the logo of the ACS. The sword which symbolizes the continuous fight for cancer and twined serpents symbolizes the prevention of the dis ease. Now, the organization has established their name which helps and supports the cancers victims.What we discussed is the positive side, now let’s look more about ACS. It was reported that the American Cancer Society is really receiving wealth being â€Å"charity†. From James Bennett, a professor in the course economics at the University of George Mason, declared that in 1988, ACS had a total balance of $410 million and worth $69 million of lands, buildings and equipment and spent only $90 million or just 26 percent of its budget for researches and other medical programs. The balance of the money was used for operating charges which includes salaries for employees, pensions and many more.By 1989, the fund reached up to $700 million and in 1991, trough the beliefs of the Americans that they greatly help in fighting cancer; they shared $350 million which was 6 percent higher than the previous year. Fund of ACS mostly comes from the public, but with the following decad es, corporations have also shared to support the program. Then, there exist the American Cancer Foundation mainly created so that ACS can now legally ask for fund in many ways like soliciting. The result of this effort was not wasted but instead a great success. There are millions of fund entered the organization.1992, there is this certain article who said that ACS is not really for the sake of cancer victims, but instead, for money and wealth. ACS didn’t stop searching way to gather funds. There is continuous fund raising that was said to support the cancer programs and having money at hand for about $750 million and assets. Also at the same year, the Wall Street Journal, author Thomas DiLorenzo declared that ACS owned over $11 million worth of land and real estate and also 56 cars which was owned by the executives and other 45 for the staffs and employees. Having the budget, they only gave its 10 percent for public services.Needless to say, not all money was brought to the cancer victims. Moreover, only 16 percent of the derived fund goes for the direct service of ACS. Where the money goes? Large percent of the fund raised by ACS went to salaries, travel expenses of executives, and many more. The truth is that more than half of the budget goes to the expenditure of the executives and employees. To be exact, that is about 52 percent of the fund raised obviously bigger than where the money should be allotted. There have been appeals for fund raising due to the insufficient fund, but the question is, why there is so much expenditure by top management.Donors and contributors believes that their contributions goes with the treatment of patients suffering from cancer and not for own goods. To achieve progress, there must be proper allocation of budget the aims to protect and help cancer victims. It should be use for different cancer services and programs. Another one, there exists the fund, for researches, they do not focus on the ways on how to prevent th e disease but instead promoting drugs that will cure cancer. Through this, people can conclude that they were not really aiming to fight cancer but instead to advertise products that will cure cancer.It seems that the fund supposedly for preventing cancer went to the research of drugs that will cure and later, will be sold to the people. In addition, the way used by ACS for fighting cancer is the â€Å"blame-the-victim† strategy. They continuously blame people rather than educating for a healthy environment unexposed to carcinogens. Their silence with the issue benefited corporations that are large contributors of pollution and carcinogens. Given their promises to wipe cancer 100 percent globally failed to the do so. They were not heard in the Congress even there are lots of opportunities to be heard.ACS continued to fail for responding with the Congress. These are the proofs: 1. 1971, ACS refused the invitation to have their testimony in FDA to ban the used of diethylstilbes trol (DES). 2. ACS disagreed that hair coloring products with dyes can also cause cancer. 3. ACS rejects the Congressional Moratorium which bans the use of saccharin. The continuous rejection of ACS tested their sincerity with the program and the organization for treating cancer. Because of this, there are scientist who declared that ACS was not performing well to prevent people from the elements in the environment that causes cancer.This report of criticism declared that the exposure of people in an environment rich in cancer causing elements resulted human suffered from the disease. What they want to imply is that, ACS should make ways to prevent cancer instead of researching things on how to cure it. Studies showed that exposure to different elements such carcinogens fasten the growth of cancer. What ACS should do is to respond with Congress, and make it as partner of imposing laws that will ban the used of different cancer causing elements. They should not neglect the opportunit y to solve the worsening problem of cancer.If they really want to advocate and help people against cancer, they should set objectives that promotes the prevention rather than in the way of curing. In addition, funds gathered should goes on where it should be, because there are lot of people who really want to address this worsening problem. They should not waste the time that the public still trust their name as one of the most charitable organization the helps the public. They have established a good name globally, it should be used well, so that people suffering from the disease receives what they should receive. It’s the life that matters, and life is the issue.We should not sacrifice one for our own sake. Works Cited DiLorenzo, T. J. Uneconomic war on cancer. Journal of Wall Street, March 1992, p. A10. Hall, H. , and Williams, G. Professor vs. Cancer Society. The Chronicle of Philanthropy, January 1992, p. 26. Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities and Wealth. Basic Books, New York, 1994. ACS Inc.. ACS History: http://www. cancer. org/docroot/AA/content/AA_1_4_ACS_History. asp. retrieved November 10,2007 Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities: Hazardous to Your Health and Wealth. Basic Books, New York, 1994.

Google Financial Analysis

Google Competitive Strategy: Financial Analsis 5. Have Google’s business model and strategy proven to be successful? Should investors be impressed with the company’s financial performance? How does the company’s financial performance compare to that of Microsoft and Yahoo? Please conduct a financial analysis to support your position—you may wish to use the financial ratios presented in the Table 4. 1 of the text as a guide in doing your financial analysis of the company.Throughout the course of its life thus far as an entity, Google has enjoyed great success as one of the world’s leading search engine giants. Although the company’s operations are extremely diversified, Google has taken strides since its initial offering in 2004 to establish its dominance over competitors in Internet advertising. Google continues to add products, services, and features to its arsenal, which in turn increases traffic to their websites and gives them increased o pportunities to advertise.Google’s original stock price on the date of their IPO was $85, fast forward eight years and the stock currently trades at $761. 78. Steps such as the acquisition of YouTube in 2006, the introduction of the Android in 2008, their Google TV initiative, and the continuing development and sophistication of Google Apps, have all contributed to this almost 800% appreciation. While all of these strategic maneuvers have been more than satisfying for investors’ pockets, the bulk of Google’s earnings remain in advertising. In 2009, 96. 8% of Google’s total revenue came from advertising, over half of which were ads outside the United States. It is misleading to compare Google’s stock (GOOG) to that of Microsoft (MSFT) and Yahoo (YHOO) solely on the basis of price, since their prices are exponentially lower than Google’s because investors rely on dividend payouts rather than stock appreciation to provide returns. However, a mo re accurate depiction of performance can be observed when comparing the stock value of the three firms on a percentage change basis.From January 2006 through December 2010, Google’s stock appreciated 44. 35%. Compare this to Microsoft’s 6. 5%, Yahoo’s -57. 22%, and the S&P 500 index’s -0. 86%. This shows that not only did Google significantly outperform its two major competitors; it left the entire S&P index in the dust as well. Some other financial measures to consider are return on equity (ROE), earnings per share (EPS), and the current ratio. Return on equity is a measure of the return shareholders are earning on their investment in the company. In 2010 Google reported ROE of 20. 8%, meaning that for every dollar of equity capital, they are earning over 20%. Compare this to Yahoo’s 9. 83% and Microsoft’s 43. 76%. Generally the higher the ROE, the happier the investors are. EPS on the other hand measures the company’s earnings for e ach share of common stock outstanding. In 2010 Google boasted an EPS of $26. 69, whereas Yahoo and Microsoft reported per-share earnings of $0. 91 and $2. 13 respectively. This large gap can be attributed to the fact that Google has significantly less shares of common stock outstanding than the two competitors.Finally, the current ratio is a measure of the company’s ability to pay short-term obligations with readily available assets. In 2010 Google’s current ratio of 4. 16 nearly doubled that of Yahoo and Microsoft who reported 2. 67 and 2. 13 respectively. This ratio demonstrates Google’s superior liquidity in comparison with its competitors Not only has Google dominated market share in the industry, in 2010 Google was the world’s most-visited Internet site, with close to 147 million views each month.This goes hand in hand with the fact that people â€Å"Google† things when they need an answer, they don’t â€Å"Yahoo† a question or à ¢â‚¬Å"Bing† it. Works Cited All historical stock prices, percentages, and figures were provided by Yahoo! Finance. â€Å"AAPL: Summary for Apple Inc. – Yahoo! Finance. † Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013. â€Å"GOOG: Summary for Google Inc. – Yahoo! Finance. † Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013. â€Å"YHOO: Summary for Yahoo! Inc. – Yahoo! Finance. † Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013.

Tesco Bank Marketing

The research draws attention to the fact that the current product life cycle of Tesco Bank is in the Maturity stage. And now Tesco Bank is a question mark according to Boston’s Matrix. The target market of Tesco Bank includes Tesco Clubcard holders, families with children, pet and car. By Geographic segmentation, Brislington in the North East, Coventry in the Midlands and Blackpool in the North West are its target market. By Demographic segmentation, the age should be targeted from 18 to 50 and over 50s. By Behavioural segmentation, its loyal customers are targeted.Further investigations reveal that the Tesco Clubcard Credit Card’s position in the market is not enough good and the repositioning makes this product become more competitive in the market. The main price strategy is competition-based pricing. A new Good-value pricing strategy is made for the repositioning product. Moreover, an A3 size poster for Tesco Clubcard Credit Card is designed for advertisement. It is recommended: ? The future market strategy of Tesco Bank should focus on strengthening its customer base and service improvement. Innovation of products is important. * Tesco supermarkets are good platforms for Tesco Bank to advertise itself. TASK 1 AREA OF STUDY Tesco Bank is a subsidiary company of Tesco (the UK’s largest supermarket) in the UK. This bank was ever named Tesco Personal Finance. Initially, Tesco Personal Finance (TPF) was a joint venture business between Tesco and the Royal Bank of Scotland (RBS) (Datamonitor, 2011). Then, Tesco took full control of Tesco Personal Finance, by an agreement with RBS to buy its 50% shareholding in TPF in 2008 (Sky News, 2008).TPF was renamed Tesco Bank in 2009 and it was a signal that Tesco would like to join into the high street banking sector (The Telegraph, 2009). Tesco Bank has continuously made good progress in 2011. For example, savings, the number of credit cards and insurance sales have strongly increased (Tesco plc webs ite, 2012). As a new entrant with great brand awareness that was untainted by the banking crisis, Tesco Bank has great potential to boost sales in the UK because the current customer dissatisfaction with banks is serious in the UK (MarketWatch, 2009).However, it is necessary to focus on this area for improvement because the infrastructure of Tesco bank is not enough and it should have a better market strategy to attract more customers as a new entrant. TASK 2 PLC STAGE Kotler and Armstrong (2012) define product life cycle (PLC) as a development trajectory of a product based on its sales and profits over its lifetime. The five distinct stages (product development stage, introduction stage, growth stage, maturity stage and decline stage) of PLC describe how products and markets work.The Figure 2 shows the sales and profits of Tesco Bank from 2002 to 2010 (See Appendix 1). It is hard to analyze the trend of sales from 2009 to 2011. The sales fluctuated during this period. The profit in creased rapidly from 2002 to 2005, then declined gradually due to the possible reasons of the bad global economy situation and the financial crisis. After Tesco Bank was entirely owned by Tesco, the profit boosted remarkably again such as the growth rate was 65. 625% in 2009 and the average growth rate of profit from 2008 to 2011 was 29. 72%. However, the growth rate declined year by year.Based on the evidence above, it can be inferred that Tesco Bank is now at the maturity stage. According to the trend of profit, the product achieved acceptance by customers for a period of time, then the big change in 2008 led to rejuvenation of its business. At the same time, the sales growth was slowdown but it seems to increase in the future. These points match to the characteristics of maturity stage (Kotler and Armstrong, 2012). Boston’s Matrix is a chart to evaluate a company’s market strategy and situation according to its relative market share and market growth rate (Kotler an d Armstrong, 2012).It can be described as Figure 3. The market growth rate of Tesco Bank was high in recent years but the relative market share is still low based on the data above. Pettinger (2011) states that Tesco Bank is a smaller bank in the UK which ranks 10th of 10 Largest UK Retail Banks. Question marks means a company has relative low market share and high market growth rate (Kotler and Armstrong, 2012). Thus, now Tesco Bank should be a question mark. It is time to think about the future direction of Tesco Bank.Datamonitor (2010) reveals that the current consumer dissatisfaction with banks is a good chance for Tesco Bank to gain market share by the similar way Tesco is successful in the grocery sector. Tesco Bank announced it has targeted to win 10% market share of the UK’s financial services market in the future (Halime, 2010). It seems that Tesco Bank is expected to be a star in future years. TASK 3 TARGET MARKET Target market is defined as a set of customers who h ave common needs or characteristics that companies would like to give service to (Kotler and Armstrong, 2012).Now All Tesco Bank’ products have a common characteristic that every product purchased can get points and discount with a Tesco Clubcard. This is not only a fantastic way to attract customers, but also all Tesco customers who have a Clubcard have been targeted. Tesco states that the most loyal shoppers (15 million Tesco Club card holders) are initially targeted by Tesco Bank (Aldrick, 2009). Credit cards and loans are only available to UK residents and over 18s. All Tesco Bank’s products such as home insurance, pet insurance, travel money and credit card are relative to the needs of families and daily life. Geographic segmentationThis segmentation divides market into several geographical areas. Tesco planned to open Tesco Bank branches in 30 of its stores in the UK in 2009 and branches would open in Brislington in the North East, Coventry in the Midlands and Bl ackpool in the North West (Clews, 2009) Demographic segmentation This segmentation divides market into segments such as age, family, income, occupation, religion and nationality. According to bank’s insurance classification (car, home, pet, travel, life, over 50s, health, dental, breakdown), credit cards and loans condition, the age should be targeted from 18 to 50 and over 50s.Tesco Bank also has child trust fund, Tesco Baby & Toddler club and Tesco Child Health Plan, so the target of family life cycle should be families with children, pets and cars. Behavioural segmentation This segmentation divides market into segments such as knowledge, attitudes, uses, or responses. As Tesco Bank’s products can all be linked to its Tesco Clubcard, loyalty status should be strong in this case. Consumers are loyal to Tesco brand for its great brand awareness. On the other hand, the Clubcard enhances the loyalty of consumers with its benefits. TASK 4 PRODUCT REPOSITIONINGProduct positioning means products are considered by consumers when purchase, consumers will identify the products compared with competing products (Kotler and Armstrong, 2012). This assignment will choose Tesco Bank’s Clubcard credit card as main product compare with its competitors by perceptual map, then reposition this credit card to a more competitive position. The Figure 4 shows a positioning map for four types of credit cards from Tesco Bank, Sainsbury’s Bank, Halifax and HSBC on two dimensions: months of balance transfers for 0% and months of purchase for 0% (See Appendix 2) (Tescocompare, 2012).Thus, customers’ view of Tesco Clubcard Credit Card is very different from others. Its 15 months of purchase for 0% is significantly more than others, but the months of balance transfers are the least of all cards. The main advantage of Tesco Clubcard Credit Card is that customers have a very long length of time for 0% interest rate credit so that the fewer months of bal ance transfers for 0% is acceptable. By contrast, the credit cards of Sainsbury’s, Halifax and HSBC focus on the months of balance transfers for 0%, but there is a transaction fee when customers transfer the debts.However, Tesco Clubcard Credit Card has the lowest fee (2. 9% fee) compared with others (Sainsbury’s 3% fee, Halifax 3% fee, and HSBC 3. 3% fee) (See Appendix 2). In order to reposition Tesco Clubcard Credit Card to a more competitive position, it is better to extend the months of balance transfers for 0% as the figure 5 shows. Now Tesco Clubcard Credit Card is more attractive to customers. Beside its advantage of purchase, its balance transfers aspect is no longer weak compared with others. Tesco Bank may generate fewer profits from this product due to its long period of time for zero interest rate and less transaction fee.However, this change will attract more customers to enhance its customer base in the short-term. The strong customer base will increase t otal consumption and is good for entire business performance in the long-term. TASK 5 PRICING STRATEGIES Pricing strategy is that a company sets a right price strategy in order to generate profits and be successful in the market. The main pricing strategies are customer value-based pricing, cost-based pricing and competition-based pricing (Kotler and Armstrong, 2012).Competition-based pricing means the price is set based on competitors’ pricing strategies, cost, and marketing offering (Kotler and Armstrong, 2012). The main pricing strategy of Tesco Bank is competition-based pricing. Because most of the retail banks offer the similar products such as loans, credit cards, savings and insurance, Tesco Bank set a more competitive price to attract customers according to its Tescocompare. com system (a system compare Tesco Bank’s products with other banks’ products). For example, the interest rate of loans and credit cards is second lowest of all the similar products (See Appendix 2 and 3).The reason may be that Tesco Bank is a new entrant and faces numerous experienced competitors setting slightly high prices relative to the value they deliver, charging a relative low price would be better for Tesco Bank to attract customers and gain more market share. In addition, Tesco Bank also uses discount pricing and promotional pricing. For example, new customers could save up to 20% with a Clubcard when they buy car insurance online. New customers with a Clubcard who quote and buy a Tesco Bank Pet Insurance policy directly from Tesco Bank between 12 April and 22 May 2012 can get a free ? 0 Tesco Gift Card (Tesco Bank website, 2012). New pricing strategies for repositioned product As the Tesco Clubcard Credit Card has repositioned, it has more competitive advantages. Then this assignment will develop a good-value pricing strategy for Tesco Clubcard Credit Card. Good-value pricing strategy means a company provides a combo of good quality and service at a reasonable price (Kotler and Armstrong, 2012). Cooperation with other retailers or restaurants in the UK to offer some benefits is a good idea to use this strategy.For example, Tesco Bank can cooperate with Zara that every purchase in Zara by only using Tesco Clubcard Credit Card can get 5% discount. Thus, more people would like to use this credit card so that it would strengthen Tesco Bank’s customer base. On the other hand, Zara’s sales might increase because of the discount. In addition, customers get benefits. TASK 6 POSTER DESIGN FOR ADVERTISING CAMPAIGN It is a poster for advertising Tesco Clubcard Credit Card of Tesco Bank (See the A3 poster). In the white area, the credit card image and a red circle with words are striking.Customers can know what the product is at the first sight. â€Å"1 card, 3 great benefits† tell customers this credit card is outstanding because this card has 3 great benefit for customers if they use this card. These show the main pa rt of poster that creates a general impression to customers and attracts them. The first three lines of words in the blue area are the details of the three great benefits. â€Å"0% on all purchases for 15 months† and â€Å"0% on balance transfers for 15 months† reflect its competition-based pricing strategy because this set of interest has an advantage compared with other products when customers make a decision. Balance transfers for 15 months† shows the repositioning feature discussed above. It makes this card be more attractive to customers. â€Å"Every little helps† is the slogan of Tesco enhancing the Tesco Brand. â€Å"Over 18s, UK residents† shows the segments which this product is available for, reflecting its target market as well. The collecting points also reflect the Tesco Clubcard customers are included in its target segment. â€Å"Ask at the customer service desk for more details† is guidance for further steps if customers want t o know more. CONCLUSION AND RECOMMENDATION Tesco Bank has already done well as a new entrant into bank industry.However, it still has some space for improvement according to the analysis above. It has the potential to boost sales in the future due to its particular advantages such as little influence by financial crisis and strong brand awareness. The low price advantage is also easy for Tesco Bank to attract customers. If Tesco Bank continues to adjust its market strategy in the future, it could reach the top of UK banks. The future market strategy of Tesco Bank should focus on strengthening its customer base and service improvement. Service quality is an important factor to determine customer satisfaction (Maddern, H et al, 2007).Innovation of products is important. If the product has an available special characteristic, bank would have more power to generate profits and set slight high price. Tesco supermarkets are good platforms for Tesco Bank to advertise itself, and take full advantage of them. Appendix Appendix 1: Source: Tesco Annual Report from 2002 to 2011 Appendix 2: Source: http://tesco. lovemoney. com/creditcards Appendix 3: Source: http://www. tescocompare. com/loans. shtml Bibliography Aldrick, P (2009). Tesco moves closer to full banking. The Telegraph. [Online] Available from: http://www. telegraph. co. k/finance/newsbysector/banksandfinance/6617485/Tesco-moves-closer-to-full-banking-with-IT-system. html. (Accessed 13 April 2012) Bell, S (2010). UK's Tesco Offers 0% Interest Rate For 13 Months On Clubcard Credit Card. CardLine; Vol. 10 Issue 31, p10-10, 1p. Clews, M (2009). Tesco to open bank branches in 30 stores. Marketing Week (01419285); 3/26/2009, Vol. 32 Issue 13, p44-44, 1p. Datamonitor (2010). Tesco Bank set to play with the big boys and be a top 10 bank. [Online] Available from: http://about. datamonitor. com/media/archives/3705. (accessed 13 April 2012) Datamonitor (2011). Tesco PLC company profile. Online] Available from: http://www . datamonitor. com/. (Accessed 13 April 2012) Halime, F (2010). Tesco Bank eyes 10% of UK market share. Retail Bank International. [Online] Available from: http://www. vrl-financial-news. com/retail-banking/retail-banker-intl/issues/rbi-2010/rbi-629/tesco-bank-eyes-10-of-uk-mark. aspx. (Accessed 13 April 2012) Kotler, P;amp; Armstrong, G (2012). Principles of Marketing (14th ed. ). Pearson Education. p 66-67, 224-230, 231-232, 297-303, 315-324. Maddern, H et al (2007). Customer satisfaction and service quality in UK financial services. International Journal of Operations ;amp; Production Management. Vol. 7 Issue 9, p998-1019, 22p. MarketWatch (2009). Industry Comment: Tesco: becoming the Tesco of financial services. Vol. 8 Issue 4, p5-5, 2/3p. MarketWatch (2009). Tesco: renaming of banking division heralds a renewed attack on Britain's players. Vol. 8 Issue 11, p11-12, 2p. Pettinger, T (2011). Top 10 British Banks. Economicshelp. [Online] Available from: http://www. economicshelp. o rg. (Accessed 14 April 2012) Sky News (2008). Tesco Pays ? 950m To Become Bank. [Online] Available from: http://news. sky. com/home/business/article/15058484. (Accessed 14 April 2012) The Telegraph (2009). Tesco Bank to offer current accounts and mortgages. Online] Available from: http://www. telegraph. co. uk/finance/personalfinance/consumertips/banking/6266043/Tesco-Bank-to-offer-current-accounts-and-mortgages. html. (Accessed 14 April 2012) Tesco plc website (2012). Annual reports. Investors. [Online] Available from: http://www. tescoplc. com/index. asp? pageid=166. (Accessed 13 April 2012) Tescocompare (2012). Credit Cards. Money. [Online] Available from: http://tesco. lovemoney. com/creditcards. (Accessed 15 April 2012) Tesco Bank website (2012). Insurance. [Online] Available from: http://www. tescobank. com/personal/finance/home. html. (Accessed 15 April 2012)

Reading Response: “Lines of Life” Landon

Lines 101 to 104 in Lines of Life by Letitia Elizabeth Landon, she uses imagery and repetition to depict what the reader can assume to be her ultimate dream as an artist; also I believe this stanza in particular helps the reader to understand why she chose this title. The footnotes of the Norton text tells us that Landon’s, â€Å"Title may reference Shakespeare’s sonnet 16†¦questioning the power of art to bestow immortality†. I agree with this analysis because of lines 101 to 104 in the poem. In lines 101 and 102 Landon uses imagery to depict the scene of a â€Å"pale youth by his dim lamp, himself a dying flame†.The language Landon uses is very effective in creating a vision for the reader. The repition of the image of a flame is also effective in depicting a vision for the reader. Also, when Landon mentions that the, â€Å"pale youth† is, â€Å"Himself a dying flame† it reminds the reader of his mortality. This emphasis of mortality al so strengthens my resolve to agree with the text that the title is a reference to Shakespeare’s sonnet 16. In lines 103 and 104 Landon says, â€Å"From many an antique scroll beside, choose that which bears my name? The language Landon uses indicates that the image of the â€Å"pale youth† is far in the future because her work is an â€Å"antique scroll†. Landon, continuing to use vivid imagery, is once again emphasizing the notion that her work will make her immortal; not in the literal sense, but in the sense that though she may be physically dead her ideas live on forever and be valued by future generations; again strengthening the argument that the text makes, that the title of this piece is a reference to Shakespeare’s Sonnet 16.

Dumplings Essay Example | Topics and Well Written Essays - 250 words

Dumplings - Essay Example The Three scenes are significant from a directional view point. Some of the ceramic doll is a bodhisattva; it appears as if the director is trying to tell us it’s an immoral evil thing that she is eating in the form of the dumplings. When Mrs Li starts eating a close up of dumpling is shown. The frames and colors in the background are very beautiful, dumplings glow with saturated colors. Semi transparent outer skin and filling which is pinkish in hue. The overall scene gives an insight that some people who will do anything to prolong their youth and beauty. The amazing angles and close-ups surrounded by beautiful cinematography are conflict with the facts that she is eating the dumpling which made by baby. The real nasty part here is the sounds. The crunching and slurping noises that accompany Mrs. Li eating her dumplings are heart wrenching. When Aunt Mei is singing for Mrs. Li, the camera luxuriously floats over her face showing a young looking Mrs.